“Sorry Not Sorry” is a song recorded by American singer Demi Lovato. She co-wrote the song with Sean Douglas, Trevor Brown, William Zaire Simmons and its producer Oak Felder.
It was released on July 11, 2017, through Island Records, Republic Records, Hollywood Records, and Safehouse Records, as the first single from her sixth album, Tell Me You Love Me. An acoustic version of the song is included on the deluxe version of the album.
Commercially, “Sorry Not Sorry” has reached the top ten in the United States, Australia, Hungary, Ireland, Latvia, New Zealand, and the United Kingdom, as well as the top 20 in Canada, the Czech Republic, Norway, and Portugal. Its music video was directed by Hannah Lux Davis and released on July 19, 2017.
The track was also certified platinum in the United States, Australia, Canada, and New Zealand. It received a nomination for 2017 MTV Video Music Awards in the “Song of the Summer” category.
“Sorry Not Sorry” is an anthem towards Demi’s haters. In it, Demi confidently shows herself off to her haters, which makes them feel annoyed that she’s looking and feeling so good and they’re not. The track is lead single from her sixth album, Tell Me You Love Me.
The single was teased by Lovato and her team through cryptic updates on her social media accounts with the hashtag #SNS.
The song peaked at #6 on the Billboard Hot 100, which made it Demi Lovato’s highest career peak, besting her #9 peak of 2009’s “This Is Us.”
‘Sorry Not Sorry’ is a song basically to the haters that is basically saying, ‘You know what? I’m good now, and I’m sorry I’m not sorry that you may not be loving where your life is at the moment.’
— Demi on Amazon
The official music video was directed by Hannah Lux Davis and released via Vevo on July 19, 2017. The video sees Lovato throwing a house party, frolicking by a pool, in an inflatable tub, on an outdoor dance floor, and in a beach chair, as her friends thrash, laugh, and kiss around her.
Paris Hilton, Wiz Khalifa and Jamie Foxx made their appearances in the video. In 24 hours of release, the video amounted 8.5 million views, a record for Lovato. The video surpassed 100 million views in September 2017, making Lovato’s twelfth Vevo-certified video.